Making internal messaging feel part of the brand
A short animation for Macmillan, built to align with their brand and engage their team.
Macmillan Cancer Support needed a clear and accessible way to communicate internal changes to their staff across the UK. The goal was to create a short video that explained updates to their IT systems while remaining engaging and on-brand.
We developed a concise script and storyboard, guiding the animation direction to ensure clarity and flow. The visual style was deliberately simple, using clean illustrations that matched Macmillan’s established brand without overwhelming the message.
The final animation stayed true to Macmillan’s established tone and identity, using a stripped-back illustration style and calm pacing to convey the information clearly. It felt like a natural part of the organisation’s internal communications, helping staff stay informed without adding noise.
