Evolving brand value & business growth.
Rebrand and marketing for global IT Reseller Vohkus
Founded in 2001 Vohkus delivers IT enabled business solutions and services, and is a trusted technology partner for both private and public sector clients, many of whom operate across the globe. With ambitious plans for growth in a highly competitive IT industry, Vohkus dared to stand out. Seeking to increase brand awareness and build momentum around its global expansion, Vohkus needed to embrace a new identity system with depth, breadth and a distinctive look and feel. Introducing a new icon, as well as the new typeface, colour palette, graphic language, guidelines and brand architecture. Vohkus partnered with Injekt to grow presence in the B2B market and elevate the overall visibility of the brand.
We looked to reposition the brand and craft a narrative that would align with Vohkus’ new business strategy, serving as the foundation for a refreshed visual expression. Through carefully crafted designs that reflected the business growth we created the initial designs and concept that became the company’s new brand identity while reflecting its British heritage and a subsequent corporate identity that aligned with the company’s evolution.
We looked to reposition the brand and craft a narrative that would align with Vohkus’ new business strategy, serving as the foundation for a refreshed visual expression. Through carefully crafted designs that reflected the business growth we created the initial designs and concept that became the company’s new brand identity while reflecting its British heritage and a subsequent corporate identity that aligned with the company’s evolution.
We looked to reposition the brand and craft a narrative that would align with Vohkus’ new business strategy, serving as the foundation for a refreshed visual expression. Through carefully crafted designs that reflected the business growth we created the initial designs and concept that became the company’s new brand identity while reflecting its British heritage and a subsequent corporate identity that aligned with the company’s evolution.
For the debut of the new look Vohkus, the identity system was deployed through website and marketing channels. The new identity was part of a larger effort to transition Vohkus out of national operations and prepare for its expansion of global IT services.
The tactical spirit of Vohkus is reflected in the final expression, showcasing the simplicity and performance, individually and working together culture– mapping out a visual identity that makes an impact to signal the start of the company’s evolution and provide cohesion and consistency across the board for stationery, publications, promotional items, event displays, digital assets and signage.
The brand expression we crafted brings together the master brand system elements, ready for application. With an exclusive blend of playful typography and high impact imagery, Vohkus leverages its exceptional visuals – from the vivid colours and typography to the brand’s photographic style. Delivering this sense of excitement to marketing campaigns with a touch social and consumer aesthetic that the new generations seeks.
The brand expression we crafted brings together the master brand system elements, ready for application. With an exclusive blend of playful typography and high impact imagery, Vohkus leverages its exceptional visuals – from the vivid colours and typography to the brand’s photographic style. Delivering this sense of excitement to marketing campaigns with a touch social and consumer aesthetic that the new generations seeks.
When managing the brand strategy, we considered both tangible and intangible elements and a radio stations brand is largely defined by the listening experience.
Understanding what was most important to the listener meant we were able to create a responsive and accessible website for quick access to the live streams and past shows.
The brand expression we crafted brings together the master brand system elements, ready for application. With an exclusive blend of playful typography and high impact imagery, Vohkus leverages its exceptional visuals – from the vivid colours and typography to the brand’s photographic style. Delivering this sense of excitement to marketing campaigns with a touch social and consumer aesthetic that the new generations seeks.
