The future is supersonic.
Sponsorship campaigns for Bloodhound LSR
The Bloodhound LSR (Land Speed Record) is a global Engineering Adventure, using a 1000mph world land speed record attempt to inspire the next generation to enjoy, explore and get involved in science, technology, engineering and mathematics.
Powered by a Rolls-Royce EJ200 jet engine, which is typically used in the Eurofighter Typhoon fighter jet, the team’s ultimate goal is to break the current record of 763 miles per hour (1,227 kilometers per hour) set by the Thrust SSC car in 1997. This ambitious project combines science, engineering, and high-performance motorsports and sponsoring such a project is how our client looked help to differentiate their company from its competitors and position it as a forward-thinking and innovative brand.
Sponsorship with maximum impact
By sponsoring Bloodhound LSR, our client wanted to reach a wider audience and gain exposure through media coverage, social media, and other marketing channels. The project’s focus on innovation and speed was the primary message, with themes of cutting-edge technology and high-performance respresented in the imagery. It was never going to be enough to just show a picture of the Bloodhound. It had to be something more—something that’s never been seen before. We wanted to create something incredible and impactful that showcased the vehicle with memorable imagery
Bloodhound LSR is a project that aims to break world records and push the boundaries of what is possible. Our ideas and imagery step in the the realm of hyper reality for almost impossible, but believable renders. the imagery needs to inspire a new generation of engineers.
For the debut of the new look Vohkus, the identity system was deployed through website and marketing channels. The new identity was part of a larger effort to transition Vohkus out of national operations and prepare for its expansion of global IT services.
The tactical spirit of Vohkus is reflected in the final expression, showcasing the simplicity and performance, individually and working together culture– mapping out a visual identity that makes an impact to signal the start of the company’s evolution and provide cohesion and consistency across the board for stationery, publications, promotional items, event displays, digital assets and signage.
