Lighting up the airwaves during lockdown.
Branding and marketing launch for a new online radio station.
We worked with new online radio station Stream 101 to help launch their brand across the world with a talented roster of independent djs, broadcasting daily with different perspectives on lockdown life and incredible record collections to play. The station started in June 2020 with nearly 30,000 listeners tuning in and has created a genuine community centred around the love of music at a time when many are looking for familiar and new sounds to keep us desperately grounded in those isolated years.
Stream 101 needed to stand out amongst the pack, which is precisely why it entrusted Injekt with the development of its visual identity, marketing and website.
Listeners needed to recognise the station at a glance and know Stream 101 is an experience like no other.
Authenticity was especially important for the brand in this new era with diversity at the centre with an acknowledgement to the importance of Black music and of Black Lives, underpinning the music policy of the station. Stream 101 was created to ensure high quality music selections from a diverse range of DJs now unable to play out and managed on a co-operative basis to give the global underground community a voice.
The strategy combined with the visual elements work towards communicating the tone or central idea of the station to the audience.
The mark is built from 3 themes incorporating a microphone, turntable and globe which is an indication of the simplicity in which Stream 101 is based on. Covid-19 is changed online streaming behaviour globally and the need for the basic technology to broadcast live from home became essential. These components are reflected in the logo to make it memorable and stand out from other stations.
The graphic material we produced for Stream 101 was then used in the brand implementation to create a series of static and animated posters, online banners and print marketing campaign material, as well as setting the foundation for complete branded material and the online experience
When managing the brand strategy, we considered both tangible and intangible elements and a radio stations brand is largely defined by the listening experience.
Understanding what was most important to the listener meant we were able to create a responsive and accessible website for quick access to the live streams and past shows.
Stream 101 needed to stand out amongst the pack, which is precisely why it entrusted Injekt with the development of its visual identity, marketing and website.
